As antitrust regulators increase the scrutiny in Google products over
the company's business practices, its CEO Sundar Pichai has said that
it is important for advertisers to have standardised measurement that's
fair across all media and that delivers insights in a way that fully
protects users' privacy.
In an earnings call after reporting Q3 results, Sundar Pichai on Monday said the company consistently wants to work and build products that benefit users and support the ecosystem.
"And
so our products and services benefit consumers, small and medium
businesses advertise this and overall they've help reduce prices and
expand choice. And so that's our underlying approach, I think, which is
what helps us engage and explain to regulators and we'll continue to do
that," he told analysts.
The US Department of Justice is set to
open a broad antitrust review of tech companies including Google, and
has also launched a separate antitrust probe into Google.
Pichai said that in several areas, the company is a new entrant.
"We
create competition and sometimes the competitive pressures can lead to
concerns from others. And so that's part of what's going on as well," he
noted.
Google last week announced a major update in its Search algorithms to better understand people's queries and throw more relevant results.
"Any
time we can better make sense of queries, we can serve users better.
Our search quality goes up and people engage and engage more. So it's
part of a long run, sort of things we have been working on, but this is
one of our bigger breakthroughs in terms of helping improve the search
experience and search quality," explained Pichai.
On achieving "Quantum Supremacy",
Pichai said it is the "Hello World moment we've been waiting for and
represents a distinct milestone in our effort to harness the principles
of quantum mechanics to solve computational problems".
To
demonstrate supremacy, Google's 53-cubic quantum machine Sycamore
successfully performed a test competition in just 200 seconds that would
have taken the most powerful supercomputers 10,000 years to accomplish.
On his hardware business like Pixel smartphones, Pichai said the business is still in its early stages.
"But we are continuing to build the business and the portfolio of healthful products. Our new Pixel 4 and Pixel 4 XL
are the first phones at motion sense. This allows users to use natural
gestures to get things done without touching their phone," said Pichai.
Google has just unveiled a new more powerful Nest Mini speaker and Nest Wifi.
"Finally, the team is looking forward to launching Pixel Buds,
first truly wireless headphones as well as Stadia, our streaming gaming
platform, which will soon be available in the US, UK, Canada, and
throughout Europe," he said.
"We are investing deeply in our next
billion users. So markets like APAC continues to be a big long-term
opportunities for us as well," Pichai added, without mentioning whether
India is still its next growth market.
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