Australia's consumer regulator filed a lawsuit against Alphabet Inc's  Google on Tuesday, alleging it misled consumers about how it was collecting, storing and using personal location data.
The Australian Competition and Consumer Commission (ACCC) said Google
 had failed for almost two years from January 2017 to tell Android phone
 customers that they needed to switch off two settings - rather than 
just one - if they did not want the company to retain their information.
"We
 are taking court action against Google because we allege that as a 
result of these on-screen representations, Google has collected, kept 
and used highly sensitive and valuable personal information about 
consumers' location without them making an informed choice," ACCC Chair 
Rod Sims said in a statement.
The ACCC recently called for 
strengthened privacy laws as part of a sweeping overhaul of the rules 
affecting global tech companies. The Australian government has announced
 plans to establish the world's first dedicated office to police 
Facebook Inc  and Google as part of reforms designed to rein in the U.S. technology giants.
The
 ACCC said the allegations against Google centred on two Google Account 
location settings: ‘Location History' and ‘Web & App Activity'.
The
 regulator said that Google did not make clear that both settings needed
 to be switched off to stop the company collecting and using data from 
either.
It added that in the second half of 2018 Google further 
misled consumers by advising that the only way they could prevent the 
company from collecting location data was to stop using certain Google 
services, including Google Search and Google Maps.
The ACCC is seeking penalties and orders requiring the publication of corrective notices by Google.
A representative for Google in Australia was not immediately available for comment.


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